How a Digital-First Strategy Brought Planet Water Park 30+ Schools Per Month and Quadrupled First Quarter Revenue

• 30+ schools per month booking consistently - a direct and measurable result of the digital targeting strategy
• First quarter revenue quadrupled compared to the pre-Akelis period
• A shift from flyer-dependent, inconsistent bookings to a digital acquisition system that produced predictable volume
• A website that worked as a sales tool - answering questions, presenting the offer, and making booking easy

Planet Water Park is an entertainment destination in Uganda offering a water park, games area, and restaurant - catering to families, schools, corporate groups, and leisure visitors. With a strong physical product and a clear target market, Planet Water Park came to Akelis Media with a simple goal: get more people through the gate, consistently.

Planet Water Park was relying heavily on traditional marketing - flyers, physical outreach, and word of mouth - to attract schools and group bookings. The result was inconsistent volume and missed opportunities with decision-makers who were spending their time online, not looking at flyers.

The digital presence was not communicating the full offer - the park, the games, the restaurant, the group packages. And without a strong website or targeted paid strategy, there was no system for consistently reaching the people who could actually make the booking decision: school administrators, HR managers, and event planners.

We built a digital acquisition system designed to reach the right person, with the right message, at the right time.

• Website - a new website built to communicate Planet Water Park's full offer clearly: the attractions, the pricing, the group packages, and the booking pathway all designed to move the decision-maker from interest to action
• Content strategy - visual content that showed the experience, not just the facilities families having fun, groups creating memories, children experiencing genuine joy because the decision-maker books on behalf of others, and they need to feel confident that the experience will deliver
• Paid ads strategy - targeted campaigns reaching school administrators, HR professionals, and group bookers digitally - because the people making these decisions are online, and a well-placed ad reaches them far more efficiently than a flyer left at a reception desk
• Social media content - consistent platform presence that kept Planet Water Park visible and top of mind for the leisure and group entertainment market